You can ready about why I chose to do this in my blog post, Why UniekLee? One of the things that comes with a rebranding is a new logo. I know what you’re thinking - you’re a human being, why do you need a logo? Well, I don’t. I have no use for one at all. But I want one: it’s cool, it’s fun, it’s something that I enjoy.Now when it comes to designing a logo, I have very strong beliefs about what a logo should be.